Healthscape 2015
Dec 00 - Mar 01
Pearson Matthews

Project:
To develop Healthscape 2015, a futures project based around the evolution of healthcare in the next ten years.

Key Skills Developed:
- Man management, time management, self-starting, mentoring of younger staff, teamwork;
- Press handling skills and confidence, public speaking;
- Management of large-scale projects with big teams.

Role:
Project Manager: run project, define deliverables, timescales and activity streams.

Process:
- Began with extensive demographic and sociological research. Trends in disease, lifestyle, technology and demographics were researched;
- Comprehensive picture of the world in 2015 assembled.
- Four key business strategies were defined for emerging healthcare models.
- We then matched these business models to four emerging conditions and four projected new consumers;
- Their needs were defined and addressed, taking advantage of technological trends retail models and treatment concepts.
- Effectively, a complex model for the evolution of healthcare delivery was illustrated through four product examples based on different business models, points of access, condition, classes of product and types of consumers.

Outcome:
- This project is now a key part of the Pearson Matthews futures portfolio and business development toolkit;
- I delivered to the APGDI Parliamentary Group;
- Attracted interest from companies as diverse as GSK and NASA!